Legal

Privacy & Cookie Policy

Last updated: May 2026

This Privacy Notice is meant to give you information about what personal data we collect about you, how we use it, why we use it, and how you control the data processing.

Table of Contents

  1. The Basics
  2. Personal Data We Collect as a Processor
  3. Personal Data We Collect as a Controller
  4. Our Marketing Activities
  5. Automated Decision-Making
  6. Sharing the Personal Data We Collect
  7. International Transfers
  8. Security
  9. Your Rights - How to Control Our Use of Your Personal Data
  10. Data Retention
  11. Cookies and Similar Technologies
  12. Third-Party Services
  13. Children
  14. Changes to the Privacy Notice

The Basics

Who We Are

  • Arbel AI Ltd. offers construction execution automated project and site analysis services through our web app and related services. Our offices are located at 35 Hen St. Even Yehuda, Israel, and our registration number is 517147062.
  • If you have questions about our company or your privacy, or want to exercise your rights, you can contact us at hello@arbel.ai.
  • Our Role: Controller and Processor. Certain data protection laws, including the laws in the EU and in Israel, differentiate between a party that determines why and how personal data is processed (called a "controller" or a “database controller”) and a party that processes personal data solely on the controller's behalf and according to the controller's instructions (called a "processor"). We are the controller/database controller in respect of the processing described in this Privacy Notice. That said, in respect of certain personal data, we serve as a processor. Please see the section below on Personal Data We Collect as a Processor for more information.

Definitions and Recommendations

  • When we refer to "services", we mean our construction execution automated project and site analysis services, including our web app, related PDF-based workflows, email-based workflows, and any related integrations, APIs, and mobile applications that we may make available from time to time.
  • When we refer to "personal data", we mean information that is defined as personal data under law. This includes information that identifies you directly or indirectly, including unique identifiers like IP addresses or cookie IDs.
  • When we refer to "you", we mean visitors to our website, users of our services, customer personnel, and job applicants.
  • This Privacy Notice is meant to be read together with our Terms of Service, which you can find at www.arbel.ai. In general, we recommend that you routinely review this privacy notice and your preferences on our site or platform.
  • A Note on Legal Bases. Certain jurisdictions only allow the processing of personal data where a legal basis has been established. Under the EU's General Data Protection Regulation ("GDPR"), the possible legal bases include (but are not limited to): your consent; the processing is necessary to perform a contract with you; the processing is necessary to fulfill our legal obligations; or a company has a legitimate business interest to process your personal data. Where we are a controller, we only collect and process data where we have established a legal basis. Below you can find more details about specific legal bases. Under Israeli law, the legal basis for processing is consent. You are not required under law to provide us with the Personal Data described in this Privacy Notice. However, if you do not agree to provide the same, we will not be able to provide you with some or all of our Services.

Personal Data We Collect as a Processor

. We process certain personal data about our customers' personnel and end users when we provide services to our customers. In that case, we serve as a processor and the customer serves as a controller. We process that data on behalf of the relevant customer and according to its instructions. If you are personnel or an end user of one of our customers, we may process personal data about you that includes name, company name, email address, account and login information, IP address, activity logs, and any company or project-related content uploaded to the services. We may share this data with the relevant customer. To learn more about our processing activities in this capacity or to exercise your privacy rights regarding them, please contact the applicable customer directly.

Personal Data We Collect as a Controller

, How We Use It, and Why. Below is a description of the types of personal data we collect, how we use it, and the reason why we consider each use lawful. You have no legal obligation to provide us with personal data, but if you don't provide us with certain information, we may not be able to provide you with the associated services.

Website Visitors

When you visit our site, we may collect the following types of data about you.

  • Contact Form Information – When you send us a message through the contact form on our site, we collect any data you provide, such as your name, company, email, and the content of your message. We may also collect your phone number and position if you provide them. When you sign up for our newsletters or mailing list, we collect your name and email address.

How We Use this Data: To respond to your message and to provide you with informational newsletters about our products and services, and, where permitted and where required by applicable law, with your consent, to provide you with promotional materials we think may be of interest to you. We may also use your personal data for analytics purposes.

Legal Basis: We process this personal data based on the performance of a contract with you. Where Israeli law applies, processing your personal data to share newsletters and promotional materials with you is based on your consent. You may withdraw your consent at any time by emailing us at hello@arbel.ai. In other cases, where permitted by applicable law, we may rely on our legitimate interest to promote our products and services.

  • Activity and System Data (Cookies) – When you visit our site, we automatically collect data about your computer or mobile device, including personal data such as your IP address, device ID, browsing history (e.g. the other sites you've visited before ours), and your activity on our site (e.g. what pages you visited, for how long, and what links you clicked on). For more information about the cookies we use and how to adjust your preferences, see the Cookies and Similar Technologies section below.

How We Use this Data: We mainly use this data to generate aggregated analytics data about the use of our site so we can maintain and improve the site and develop new products or services. We also use statistical data to prevent fraud and protect the security of our site. Some cookies may be used to provide you with advertising for our products and services, or those of third parties, based on your preferences and interests. One of the tools we use to collect and analyze this data is "Google Analytics". For more information about how Google collects information and how you can control such use, see: www.google.com/policies/privacy/partners/.

Legal Basis: We process this personal data based our legitimate interests to develop and improve our products and services, and to prevent fraud. When we collect your activity data to advertise to you, we do so on the basis of our legitimate interest to market our own products and services. You may withdraw your consent at any time by contacting us at hello@arbel.ai. We will process your request as soon as reasonably possible. However, it may take a few days for us to update our records before any opt out is effective. Additional information regarding Our Marketing Activities is provided below.

Users

. If you are a user of our services, we collect the following information from and about you.

  • Registration Data – In order to access our services, you must first create an account or otherwise be provisioned for access by your organization. When creating an account, you will be asked to provide your name, email address, and company name. If you access our services using a third-party login service, such as Microsoft SSO, we also receive personal data about you from that service, such as your login credentials and account-related information made available to us through that service.

How We Use this Data: We use your registration information to allow you to access to our services, save your preferences, protect the security of our platform, prevent fraud, and address any issues that arise. We use your contact details to communicate with you about our services. We also use your contact details to send you informational newsletters about our products and services. In addition, where permitted and where required by applicable law, with your consent, we use your registration information to send you promotional materials relating to our products and services. For more information about our marketing activities and how you can control your preferences, see the section on Our Marketing Activities below.

Legal Basis: When we process your registration data to provide you with our services, we do so to perform a contract with you, in this case our Terms and Conditions and any applicable order form. When we process your registration data to maintain our services, including to prevent fraud, protect the security of and/or address issues with our platform, we do so on the basis of our legitimate interest to maintain our assets. Where Israeli law applies, when we use your personal data to send you newsletters or promotional materials, we do so based on your consent. You may withdraw your consent at any time by emailing us at hello@arbel.ai. In other cases, where permitted by applicable law, we may rely on our legitimate interest to market our products and services.

  • Materials You Upload – We collect any personal data that may be included in any materials, including documents, images, videos, and other company or project-related content, you may upload to the platform.

How We Use this Data: To provide you with our services.

Legal Basis: We process the materials you provide to perform our contract with you, specifically, the Terms and Conditions.

  • Activity and System Data (Cookies) – We collect data about your device and your activity, as described more fully above in section 3.1.2, when you use our platform.
  • Job Applicants – If you apply for a job with us, we collect the information you provide as part of your application and during the course of the application process. This may include your name, CV, contact details, and photo , and any other information we may request or that you choose to share with us.

How We Use this Data: We use this data to process your job application, including using your contact details to contact you for scheduling purposes and to provide you with updates. We also use this data to manage our recruitment campaigns, as well as to analyze their results and improve future campaigns.

Legal Basis: We process your application data based on our legitimate interest to attract and assess candidates for employment.

  • Visitors to Our Social Media Pages – When you engage with our social media outlets, such as when you comment on or react to our posts on LinkedIn, answer surveys, or similar activities, we collect the personal data you provide, such as the content of your comment and the information available to us through your profile or account. The social media companies we use may also provide us with aggregate and analytical information about activity relating to us.

How we use this data: We may use this information to engage with you or respond to your posts and comments and to analyze the effectiveness of our social media efforts and to improve how we manage them, and for marketing purposes.

Legal Basis: When we process your personal data to engage with you or respond to your comments, we do so on the basis of our legitimate interest to engage with and serve our audiences in an effective manner. When we process your personal data to improve our social media outlets or for marketing purposes, we do so based on our legitimate interest to effectively market our products and services, improve our services, and develop new ones.

Our Marketing Activities

As described above, we may use personal data we collect for advertising and marketing purposes. We try to limit the marketing material we send to a reasonable and proportionate level. Below we describe how you can control the marketing material you receive from us.

  • Email Marketing and Services Communications
  • We use your contact details to send you informational newsletters, and, where permitted, other marketing material about our products and services. If Israeli law applies, we will only send you such marketing materials if you have provided your opt-in consent. You may withdraw your consent at any time by emailing us at hello@arbel.ai.
  • You can stop the delivery of all marketing emails by following the "unsubscribe" link in any messages we send you. Alternatively, you can contact us at hello@arbel.ai to request to unsubscribe.
  • If you are a registered user, you can change your preferences within your account to reflect how you would like us to communicate with you.
  • Note that if you are a registered user, we may need to contact you about administrative or service-related issues as part of the services we provide to you. This does not constitute marketing communication and you will continue to receive these messages even if you opt-out of marketing emails.

Automated Decision-Making

We process certain personal data using artificial intelligence algorithms in order to provide our services, to improve our services, and to develop new products and services. We may process your job title and/or role, conduct on the platform, and geographical identifiers of your project with these algorithms, which we obtained from your ongoing use of the platform. We may also process customer feedback, communications, and sales calls with these algorithms to develop and improve our services.

Sharing the Personal Data We Collect

We share your personal data as follows:

  • Customers. If you use our services in connection with a company that is our customer, that customer may have access to information about your use of our services. For example, a user with an administrator account may be able to see your data.
  • Service Providers. Below is a list of the types of service providers we use, the service each provides, and the types of data shared with each. All service providers have agreed to confidentiality restrictions and have undertaken to use your personal data solely as we direct.
  • Change of Ownership. If we are looking to sell our company, liquidate assets, or merge with another, we may share your personal data with other interested parties as part of negotiations toward that transaction. In such case, or where we do sell our company, your personal data shall continue to be subject to the provisions of this Privacy Notice.
  • Law Enforcement Related Disclosure. We may share your personal data with government agencies or other relevant parties, such as a law office or independent auditor: (i) if we believe that such disclosure is appropriate to protect our rights, property or safety (including the enforcement of the Terms and Conditions and this Privacy Notice) or those of a third party; (ii) if required by law or court order; or (iii) as is necessary to comply with any legal and/or regulatory obligations, such as audit requirements.

International Transfers

Some of our service providers are located in countries other than your own. When we transfer your personal data internationally, we will do so safely and securely and in accordance with applicable law.

  • If you are located in the EU, when we share your personal data with third parties based outside of the European Economic Area ("EEA"), we will ensure that they sign on agreements that require them to comply with applicable law, keep your data secure at similar levels to the level described in this Privacy Notice, and make sure that your data protection rights are protected.
  • When we transfer your personal data to Israel, we rely on the decision by the European Commission that says that those countries are considered to provide an adequate level of data protection.
  • Where we transfer your personal data to other countries, we (i) take additional security measures to protect the data and (ii) use specific contracts approved by the European Commission, known as the Standard Contractual Clauses, to give your personal data the same protection it has in the EEA.
  • Please contact us at hello@arbel.ai if you would like further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.

Security

The security of your personal data is our highest priority. We work hard to make sure that your personal data will be held securely and that it will not be shared or lost accidentally. However, it is impossible to guarantee absolute security. The security of your data also depends on the security of the devices you use and the way in which you protect your user IDs and passwords. The measures we take include:

  • Technical Measures. The electronic safeguards we employ to protect your personal data include secure servers, firewalls, and antivirus protections. We encrypt data in transit using secure SSL/TLS protocols.
  • Access Control. We limit access to your personal data only to authorized personnel who have a need to know, including customer support, sales, marketing, and leadership. We review these permissions regularly and revoke an employee's access immediately after his/her termination.
  • Internal Policies. We maintain and regularly review and update our privacy related and information security policies.
  • Personnel. We require employees to sign non-disclosure agreements according to applicable law and industry customary practice.
  • Database Backup. Our databases are backed up and verified regularly. Backups are encrypted and stored within the production environment to preserve their confidentiality and integrity.

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Your Rights

- How to Control Our Use of Your Personal Data. Depending on which laws apply, you have certain legal rights over your data. Below is some general information about rights that may apply to you but we recommend checking the law or consulting with a lawyer to understand what applies in your specific case. To exercise your rights, please contact us at hello@arbel.ai. We may ask for reasonable evidence to verify your identity before we can comply with any request.

  • Right of Access. You may have a right to know what personal data we collect about you. We may charge you with a fee to provide you with this information, if permitted by law. If we are unable to provide you with all the information you request, we will do our best to explain why. See Article 15 of the GDPR for more details, if your personal data is subject to GDPR.
  • Right to Correct Personal Data. You may request that we update, complete, correct or delete inaccurate, incomplete, or outdated Personal Data. See Article 16 of the GDPR for more details, if your personal data is subject to GDPR.
  • Deletion of Personal Data ("Right to Be Forgotten"). If you are located in the EU, you may have the right to request that we delete your personal data. Note that we cannot restore information once it has been deleted. Even after you ask us to delete your personal data, we may be allowed to keep certain data for specific purposes under applicable law. See Article 17 of the GDPR for more details, if your personal data is subject to GDPR.
  • Right to Restrict Processing. If you are located in the EU, you may have the right to ask us to stop processing your personal data. See Article 18 of the GDPR for more details, if your personal data is subject to GDPR.
  • Right to Data Portability. If you are located in the EU, you may have the right to request that we provide you with a copy of the personal data you provided to us in a structured, commonly-used, and machine-readable format. See Article 20 of the GDPR for more details, if your personal data is subject to GDPR.
  • Right to Object. If you are located in the EU, you may have the right object to certain processing activities. See Article 21 of the GDPR for more details, if your personal data is subject to GDPR.
  • Withdrawal of Consent. If we are processing your data based on your consent, you are always free to withdraw your consent, however, this won't affect processing we have done from before you withdrew your consent.
  • Right to Lodge a Complaint with Your Local Data Protection Authority. If you are located in the EU, you have the right to submit a complaint to the relevant data protection authority if you have any concerns about how we are processing your personal data, though we ask that as a courtesy you please attempt to resolve any issues with us first.
  • Right of Access, Correction, and Deletion under Israeli Law. If you are located in Israel, then, subject to applicable law, you may request to access any personal data you have provided to us and request that such personal data be corrected, updated, or deleted, including in accordance with Articles 13 through 14 of the Israeli Privacy Protection Law, 1981. You may also have additional rights to ask us to delete your personal data.

Data Retention

  • We retain your personal data, including activity logs, as long as necessary to fulfill each of the purposes we described above. Once we're done with your data, we delete it.
  • When deciding how long to store personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized access, the purposes for which the personal data was collected, as well as applicable legal requirements. Please note that we may delete information from our systems without notifying you first. Retention by any of our service providers or subcontractors may vary in accordance with each business's retention policy.
  • In some circumstances, we may store your personal data for longer periods of time if required to do so by law (e.g. to fulfill tax or audit requirements), or to keep accurate records of our interactions in case there is a prospect of litigation relating to your personal data. In such cases, we will maintain the same security measures as described above.
  • Please contact us at hello@arbel.ai if you would like details about the retention periods for each type of personal data we process.

Cookies and Similar Technologies

  • What are Cookies? A cookie is a small piece of text that is sent to your browser by a website you visit. This piece of text acts as a sort of tag, letting the website know that it's you (really, your device) that's visiting. There are other technologies that act similarly, like web beacons, pixel tags, and Device IDs for apps, but for simplicity's sake we'll refer to them all as "cookies".
  • Websites can place their own cookies (called "first-party cookies") but can also place cookies from other sites (called "third-party cookies"). If your browser holds both first and third-party cookies for a given website, both the website and the third party are notified when you visit the site. We may place both first and third-party cookies on our site and platform.
  • How We Use Cookies. While the specific names and types of cookies we use may change from time to time, they generally fall into one of the categories listed below. We will not place any cookies on your browser that are not strictly necessary unless you have first consented to receive them.

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  • Third Party Cookies. In addition to our first-party cookies, we place cookies from the following third parties:
  • How to Adjust Your Preferences. Most web browsers are initially configured to accept cookies, but you can change the settings so your browser refuses all cookies or certain types of cookies. In addition, you are free to delete any existing cookies at any time. Please note that some features of the services may not function properly when cookies are disabled or removed. For example, if you delete cookies that store your account information or preferences, you will be required to input these each time you visit.

Third-Party Services

You may have access to third-party services through our services. Please note that all use of third-party services is at your own risk and subject to such third party's terms and privacy policies. We do not take any responsibility for the performance of other services.

Children

We do not knowingly collect personal data from children under the age of sixteen (16). In the event that you become aware that an individual under the age of sixteen (16) has provided personal data to us or registered without parental permission, please advise us immediately.

Changes to the Privacy Notice

We may update this Privacy Notice from time to time to keep it up to date with legal requirements and the way we operate our business. We will place any updates on this webpage. Please come back to this page every now and then to make sure you are familiar with the latest version.